tag:blogger.com,1999:blog-81405386916649104252024-03-04T23:00:15.630-08:00Life in PR waits for no one...Jennifer Botincanhttp://www.blogger.com/profile/15267486033043779610noreply@blogger.comBlogger13125tag:blogger.com,1999:blog-8140538691664910425.post-42024615388318536152013-07-23T16:29:00.000-07:002013-07-23T16:29:04.189-07:00Should Freedom of Choice have Limitations? A PR Plan in Support of Bill-52 <div class="separator" style="clear: both; text-align: center;">
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<span style="font-size: xx-small;"> Video Credit <a href="http://www.youtube.com/watch?v=pJwXNyAkM6E" target="_blank">www.YouTube.com</a> </span><br />
<span style="font-size: xx-small;"> </span><br />
People fascinate me - especially what makes each of us unique. There are very few fates all human beings share, and death is one of them. My morbidity is something I do not like to think about, and I get very emotional whenever someone I love discusses their own mortality. Yet, and I feel it's almost macabre admitting it, I have an interest in learning about medically assisted suicide and am able to remain objective while doing so. Despite the morbid topic many documentaries on it like <a href="http://video.pbs.org/video/1430431984/" target="_blank">"The Suicide Tourist"</a> and <a href="http://www.youtube.com/watch?v=slZnfC-V1SY" target="_blank">"Terry Pratchett - Choosing to Die" </a>are tastefully done with themes of compassion, love, strength, and dignity. I'd have to say watching them has had a profound affect on me and dispelled many of my misconceptions I had about it. I highly recommend watching them both, as they have many similarities but provide slightly different perspectives.<br />
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I thought I may just be crazy creating a <a href="http://www.scribd.com/doc/155548856/Jennifer-Botincan-Case-Studies-Bill-52-%E2%80%93-The-Right-to-Choose" target="_blank">Strategic PR Plan in Support of Bill-52</a>, as surely there were 'safer' topics to discuss. But such an attitude is likely an indirect cause of why it isn't legal today, and realizing that, I would be doing myself a great disservice choosing another topic. <br />
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At no point are my personal beliefs detailed because despite them I'm a proponent for choice and progress and do not want my belief system imposed on anyone else nor another on me. Regardless of whether the bill is passed it's important to create a dialogue and ongoing debate - death won't be going away any time soon. <br />
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What do you think?<br />
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Jennifer Botincanhttp://www.blogger.com/profile/15267486033043779610noreply@blogger.com0tag:blogger.com,1999:blog-8140538691664910425.post-16638676729678315072013-07-23T08:00:00.000-07:002013-07-27T09:39:35.718-07:00(PR) Variety is the Spice of Life <br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHpvX1DKNAYhltOdHWvOJ_qqJXCjADrGGt2zlVxz5FDXFO7yuaezOlNx60Rb9kzqlBfQX-5iDBABtWFKOl1ILkmVm1B-wwR09ov7pg6vYmQmotNme8cFtR_wj-UvzUyY0jUpD2EQDZmYQ/s1600/ID-10041236.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHpvX1DKNAYhltOdHWvOJ_qqJXCjADrGGt2zlVxz5FDXFO7yuaezOlNx60Rb9kzqlBfQX-5iDBABtWFKOl1ILkmVm1B-wwR09ov7pg6vYmQmotNme8cFtR_wj-UvzUyY0jUpD2EQDZmYQ/s320/ID-10041236.jpg" width="212" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image Credit <a href="http://www.freedigitalphotos.net/" target="_blank">www.FreeDigitalPhotos.net</a> </td></tr>
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It has been just under a year since I began studying public
relations – what started it all was a conversation with a co-worker<span style="mso-spacerun: yes;"> </span>about career choices and she mentioned she
thought it would be a good fit for me.<span style="mso-spacerun: yes;"> </span>The
more research I did the more I thought she may be right.<span style="mso-spacerun: yes;"> </span>I discussed my original perceptions and misconceptions
of what I thought the essence of PR was in an <a href="http://warp-speed-ahead.blogspot.ca/2012_09_01_archive.html" target="_blank">earlier blog entry</a>,
and (hopefully) I have come a long way since then.<span style="mso-spacerun: yes;"> </span></div>
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<br /></div>
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Originally what interested me the most was persuading an
audience.<span style="mso-spacerun: yes;"> </span>To be perfectly honest I find it
quite amazing to discover that I have changed someone’s mind on a topic after a
debate or discussion. Beyond that, I still find it quite fascinating to think
about how delicate and malleable our perceptions are. <span style="mso-spacerun: yes;"> </span>After taking a few courses I discovered the
aspect of PR that interests me the most is that no two PR campaigns are ever
the same.<span style="mso-spacerun: yes;"> </span>There are obviously many with
similarities, but there will always be differences.<span style="mso-spacerun: yes;"> </span>This presents a huge advantage because you
enter every new campaign with fresh eyes, but great past experience.<span style="mso-spacerun: yes;"> </span>PR campaigns aren’t the only things that
change - communication channels and mediums do, too.<span style="mso-spacerun: yes;"> </span>There will be endless opportunities for
learning and growing as a PR professional, complacency will never be an option,
and I couldn’t be happier about it.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></div>
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<br /></div>
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Studying PR has really given me the ability to compartmentalize
the art of persuasion.<span style="mso-spacerun: yes;"> </span>There is a formal
and logical process in shifting something as intangible as an opinion.<span style="mso-spacerun: yes;"> </span>This will be invaluable in my career path as
it’s a foundational skill.<span style="mso-spacerun: yes;"> </span>Taking the
few courses I have so far have really helped to polish my natural abilities (research,
objectivity, distancing myself from delicate issues to discuss them, writing
and speaking) and I look forward to the next year of studies ahead.<span style="mso-spacerun: yes;"> </span>At that time I may discover a new aspect
that interests me more. <span style="mso-spacerun: yes;"> </span></div>
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The majority of the
students in our class (as in 23 of 25) are full-time students and will be
receiving their <a href="http://pace.uwinnipegcourses.ca/" target="_blank">PR Diploma from the University of Winnipeg </a>within
a few weeks.<span style="mso-spacerun: yes;"> </span>It has been such a pleasure
meeting them, I wish them the best in their future endeavors and hope our
career paths cross in the future.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></div>
Jennifer Botincanhttp://www.blogger.com/profile/15267486033043779610noreply@blogger.com0tag:blogger.com,1999:blog-8140538691664910425.post-15801756143493497712013-07-19T09:48:00.000-07:002013-07-20T09:35:26.969-07:00Penny for my Thoughts - Version 2.0<div class="MsoNormal" style="margin: 0in 0in 10pt;">
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<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.freedigitalphotos.net/images/Fruit_g104-Red_Apple_Fruit_p112116.html" target="_blank">Image Credit www.FreeDigitalPhotos.net</a></td></tr>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjysOfQa1Ve9H0cK9Z7YCFw8HZLMW9fGxF3wF9igv_0H4dCCwqmJiE4f8dwWUc7QMlofLuJE_FX9X0lsg1_flfWuLQRD2QXC_1ZHnCF-5x0BqMgQKe5HFJf-3Sy5l_FVC-xICyVitPcGO8/s1600/stockvault-apple144165.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br /></a></div>
<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;"><br /></span></span>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">The article I commented on can be found <a href="http://www.prdaily.com/Main/Articles/14864.aspx" target="_blank">here</a></span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">I think you really hit the nail on the head here, Jim, where having your errors pointed out to you so you can correct them can greatly reduce the prevalence of this issue.<span style="mso-spacerun: yes;"> </span>My sister and I were emailing back and forth a few years ago and she used ‘your’ when she should have used ‘you’re’. <span style="mso-spacerun: yes;"> </span>She is a teacher – I reminded her that she’s <a href="http://teacherprimer.com/hippocratic-oath-for-teachers/" target="_blank">responsible</a> for shaping young minds and should know better. <span style="mso-spacerun: yes;"> </span>She made it through five years of post-secondary studies without being corrected, and so have many of my peers.<span style="mso-spacerun: yes;"> </span>Social media has definitely had an impact on the way we communicate, there is absolutely no question, but not knowing you’re even making an error is a fundamental issue here.<span style="mso-spacerun: yes;"> </span>Taking a few grammar lessons in elementary school is not enough; the lessons need to be consistently reinforced (which I suspect isn’t done because some teachers may not know, either).<span style="mso-spacerun: yes;"> </span>Apologies for sounding rather melodramatic, but the future of the <a href="http://en.wikipedia.org/wiki/History_of_the_English_language" target="_blank">English</a> language is dependent upon it. <span style="mso-spacerun: yes;"> </span></span></span></div>
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Comment #3<br />
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<span style="font-size: xx-small;"> Video credit <a href="http://www.youtube.com/" target="_blank">YouTube</a></span></div>
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The article I responded to can be found <a href="http://www.prdaily.com/Main/Articles/14804.aspx#" target="_blank">here.</a> <br />
<br />
Reading this article conjured up a rather unpleasant memory from when I first started working with the military.<span style="mso-spacerun: yes;"> </span>The jargon use was extreme and I was constantly referring back to an online guide to understand what the heck people were saying.<span style="mso-spacerun: yes;"> </span>There was one acronym I couldn’t find, “PA”, but it was rarely used and I never bothered to ask about it.<span style="mso-spacerun: yes;"> </span>Fast forward five years and it came up again, so I had to ask. <span style="mso-spacerun: yes;"> </span>You know what it means?!<span style="mso-spacerun: yes;"> </span>Put away…seriously. <span style="mso-spacerun: yes;"> </span>I still have no idea why someone thought it was necessary, or a good idea, to ‘acronym-ize’ it.<span style="mso-spacerun: yes;"> </span>The problem with <a href="http://en.wikipedia.org/wiki/Tshe" target="_blank">Ћ </a>is that there is nothing easy about it.<span style="mso-spacerun: yes;"> </span>Both “@ and &” can be written without lifting your pen off a piece of paper, so they do save time.<span style="mso-spacerun: yes;"> </span>Unless it has a dedicated key, Ctrl + X, or Shift + X would take longer to type than, “the” (never mind Alt + XXXX).<span style="mso-spacerun: yes;"> </span>It’s a bad idea almost any way you look at it, but if you must abbreviate it why not use the <a href="http://simple.wikipedia.org/wiki/Shorthand" target="_blank">shorthand </a>version?<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span> </div>
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Comment #2<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3nPxeSecpWvZLkpH1eUtLQ9Gd2baRczmm1eeUVqUbkTSUhV5MQpV-fAHjv0iNzmBy6MGGwR6wC_zCgqFlUPZ-WQlnc8EHNUICoy2tzdvwKmnmNL1X0hnC6Rjpsi2KEVbpSHWHhZyAX7g/s1600/paula+deen.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="246" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3nPxeSecpWvZLkpH1eUtLQ9Gd2baRczmm1eeUVqUbkTSUhV5MQpV-fAHjv0iNzmBy6MGGwR6wC_zCgqFlUPZ-WQlnc8EHNUICoy2tzdvwKmnmNL1X0hnC6Rjpsi2KEVbpSHWHhZyAX7g/s320/paula+deen.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image credit <br />
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<a href="http://www.smithfieldfoods.com/">Smith<i style="mso-bidi-font-style: normal;">f</i>ield Foods</a></div>
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The article I responded to can be found <a href="http://www.prdaily.com/crisiscommunications/Articles/14731.aspx">here</a>. <br />
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I would have to agree, Shelley, that It is quite disconcerting how quickly many of her sponsors have jumped ship, especially after she helped make them household names (<a href="http://www.smithfieldfoods.com/search.aspx?term=paula%20deen">Smith<i style="mso-bidi-font-style: normal;">f</i>ield</a>, anyone?). The Paula Deen fiasco and Walmart slip-ups are/were handled very differently, and there is a very valuable PR lesson there.<span style="mso-spacerun: yes;"> </span>When people or brands mess up (usually) the best thing to do is to acknowledge the goof, sincerely apologize, attempt to make it right, and then lay low to regroup and move on.<span style="mso-spacerun: yes;"> </span>People know you can’t draw blood from stone, but until they feel there is some real sincerity in your apology they will relentlessly attack you to drain those last drops. <span style="mso-spacerun: yes;"> </span>Paula Deen acted against/without the advice of a publicist (she's hired <a href="http://austinist.com/2013/06/28/paula_deen_hired_the_real_life_oliv.php">Judy Smith</a> now), and there was fallout.<span style="mso-spacerun: yes;"> </span>Guaranteed Walmart has an iron-clad PR team and they work well together. Having a strong PR team does not absolve horrible actions, but it does impact the time spent on the media firing range.<span style="mso-spacerun: yes;"></span></div>
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Comment # 1<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2XUzGZ7RO25tLdMpsZbJBz-aDVEI5Z_FXQU8iwITeMbslPbmj1RZzUgy1FgWRNCauNIosB3G1lsucJN2ikJXN5SCCfpVYgDk6_I134RVTLkwOt0aJXTJtee1Qj4hsu8hscufvOBxpaaQ/s400/ID-10029312.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2XUzGZ7RO25tLdMpsZbJBz-aDVEI5Z_FXQU8iwITeMbslPbmj1RZzUgy1FgWRNCauNIosB3G1lsucJN2ikJXN5SCCfpVYgDk6_I134RVTLkwOt0aJXTJtee1Qj4hsu8hscufvOBxpaaQ/s320/ID-10029312.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Where's the gargantuan word love? Image credit <br />
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><a href="http://www.freedigitalphotos.net/" target="_blank">www.FreeDigitalPhotos.net</a></span></div>
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<span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10pt;">The article I responded to can be found <a href="http://mattseidholz.com/2013/06/science-confirms-big-words-make-you-sound-dumb/" target="_blank">here</a>.</span><br />
<span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10pt;"> </span><br />
<span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10pt;">I found this article through <a href="http://www.prdaily.com/Main/Articles/14699.aspx">PR Daily</a>, and find it very relevant for writers from all disciplines. And you definitely hit the nail on the head with simplicity being paramount (wish this study had been done when <a href="https://en.wikipedia.org/wiki/The_Communist_Manifesto" target="_blank">"The Communist Manifesto"</a> was written). The results from the study are not surprising at all, but may be over-simplifying the issue. If writers keep some of the points below in mind before they hit send/print their audience shouldn't place their intelligence in question.</span><br />
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<span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10pt;">* Know your audience and consider your medium. If you are unsure of whom your full audience is then write for the ‘lowest common denominator.’ </span><br />
<br />
<span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10pt;">* Your reader’s time is valuable – no one wants to read fluff. People throw large words around when their content is lacking, and it doesn’t fool anyone. If you have great content throwing in a large (appropriate) word can really add value. </span><br />
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<span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10pt;">* Buried verbs, overuse of passive voice and incorrect agreement really make EVERYTHING difficult to read, and are usually the real culprits. Always double-check your grammar, and then check it again! </span><br />
<span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10pt;">According to <a href="http://oxforddictionaries.com/words/how-many-words-are-there-in-the-english-language" target="_blank">Oxford Dictionary</a> there are approximately two hundred and fifty thousand words in the English language – if you cannot flex your lexis bank while writing, where do you do it? </span><br />
<span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10pt;"><br /></span><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; mso-bidi-font-family: Arial;">Great article - thank you for sharing it! </span><span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10pt;"></span></div>
Jennifer Botincanhttp://www.blogger.com/profile/15267486033043779610noreply@blogger.com0tag:blogger.com,1999:blog-8140538691664910425.post-48224915851995546672013-07-16T19:24:00.003-07:002013-07-16T19:25:31.785-07:00My Stroller is More Fold-Able Than Yours... <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjp9sn1GTmyrj5jRyjSYLqbpRDpARuX1rhufL5uZR_awl7YAOjPlPFTtmUlNXMNApaCcVmY-R9DlTKg-vgSiBCZgdKZTyZMGw73F2DEtXCYlvd37sXXnaOf3rcNrrVVgUEBTMoR-daxFvc/s1600/ID-10069613.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="216" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjp9sn1GTmyrj5jRyjSYLqbpRDpARuX1rhufL5uZR_awl7YAOjPlPFTtmUlNXMNApaCcVmY-R9DlTKg-vgSiBCZgdKZTyZMGw73F2DEtXCYlvd37sXXnaOf3rcNrrVVgUEBTMoR-daxFvc/s320/ID-10069613.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image Credit <br />
<a href="http://www.freedigitalphotos.net/images/Babies_g381-Baby_Boy_In_A_Pram_p69613.html">www.FreeDigitalPhotos.net</a> </td><td class="tr-caption" style="text-align: center;"><br /></td><td class="tr-caption" style="text-align: center;"><br /></td><td class="tr-caption" style="text-align: center;"><br /></td></tr>
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When we were originally given carte blanche to choose a blog
topic this week, I was going to write about Paula Deen.<span style="mso-spacerun: yes;"> </span>It was a ‘textbook’ example of what not to do
after you find yourself caught in a PR nightmare.<span style="mso-spacerun: yes;"> </span>The day I was going to write the blog topic, I
was attending a farewell luncheon for a colleague and his wife was there with
their beautiful three month old daughter.<span style="mso-spacerun: yes;">
</span>I was sitting beside another colleague – early thirties, single father
of two school age boys, wearing a horrible shirt (bless him, but this will be
important later) and he said something rather strange to me, “That stroller is like
the <i style="mso-bidi-font-style: normal;">Cadillac</i> of strollers.”<span style="mso-spacerun: yes;"> </span>I look over and see it’s a <a href="http://www.quinny.com/ca-en/" target="_blank">Quinny </a>have an ‘ah-ha’ moment and knew I had to change my topic.<span style="mso-spacerun: yes;"> </span></div>
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When we had discussed the Quinny stroller in class it was
being positioned as a fashion accessory, which brings me to the bad shirt
comment.<span style="mso-spacerun: yes;"> </span>My colleague is not a
fashion-conscious consumer and the horrendous shirt (which he told me was very
expensive, sadly) was not one of his only wardrobe choices that lead me to that
conclusion.<span style="mso-spacerun: yes;"> </span>He didn’t have children that
were of stroller age when Quinny first made its 2007 debut in America, and he
had told me prior he had no desire to have children if he
were to remarry.<span style="mso-spacerun: yes;"> </span>I was fascinated about
what Quinny did to achieve the support of someone with no prior (or potentially
future) experience with the product/brand.</div>
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<br /></div>
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The Quinny is a completely fold-able and customisable
stroller for the active urban parent.<span style="mso-spacerun: yes;"> </span>The original target audience was parents living in densely populated cities, but has exploded in the North American market living mostly in suburbia.<span style="mso-spacerun: yes;">
</span>It has morphed into a consumer-propelled status symbol which equates
cost ($300-$600) to strength of love and care.<span style="mso-spacerun: yes;">
</span><a href="http://www.quinnystrollers.org/" target="_blank">“Become the ultimate parent with a Quinny stroller”</a>, drives
that very point home.<span style="mso-spacerun: yes;"> </span>But my colleague likely
didn’t think that our departing friend was a better parent because of the
stroller, or that he had impeccable fashion sense. He thought our colleague had a lot of disposable income.<span style="mso-spacerun: yes;"> Hmmm... </span></div>
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<br /></div>
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Much of North America equates personal value and perceived
success through objects (Why drive a <a href="http://en.wikipedia.org/wiki/Ford_Pinto" target="_blank">Pinto </a>if you have the means to drive a Porsche?), this is bad for humanity but great
for brands that have a high price point.<span style="mso-spacerun: yes;"> How do we tie this back to the fashion symbol positioning? There are few brands that can 'get away' with overtly using status as a selling point, Quinny is no exception. Targeting a perceived elite segment of society under the guise of fashion Quinny was able to exploit the materialistic North American culture.</span> </div>
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It’s fascinating how brands subtly shift perceptions by changing their message in different markets and then consumers perpetuate those ideas as their own—this is the epitome of PR.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></div>
Jennifer Botincanhttp://www.blogger.com/profile/15267486033043779610noreply@blogger.com2tag:blogger.com,1999:blog-8140538691664910425.post-44386805461149669982013-07-06T22:09:00.000-07:002013-07-06T22:09:16.570-07:00How do you Keep the 99% Alive?<!--[if gte mso 9]><xml>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfD-JuJA3jnFS1B1wLdCm2F3RcU2HRAI03IhRsG4SFsq29PEheDFzuzndniKCtL9FmWU9_tJX9rSg3M0fxQpoG8xT3MDSJ4eoJvldExPtt8e8R9WR1_zDDQkBm8hDctHLOm73t3zNKL4U/s1600/ID-10058180.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfD-JuJA3jnFS1B1wLdCm2F3RcU2HRAI03IhRsG4SFsq29PEheDFzuzndniKCtL9FmWU9_tJX9rSg3M0fxQpoG8xT3MDSJ4eoJvldExPtt8e8R9WR1_zDDQkBm8hDctHLOm73t3zNKL4U/s320/ID-10058180.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image Credit <a href="http://www.freedigitalphotos.net/">www.freedigitalphotos.net</a> </td></tr>
</tbody></table>
When people hear, <a href="https://en.wikipedia.org/wiki/Occupy_Wall_Street">“We are
the 99%”</a> they know that you’re referring to the <a href="http://occupywallst.org/">Occupy Wall Street (OWS) Movement</a>.<span style="mso-spacerun: yes;"> </span>I studied sociology in university and have a
keen interest in causes where social disparity is the main focus, so I followed
the rise (and eventual fall) of the OWS closely.<span style="mso-spacerun: yes;"> </span>We all have our ideas of why OWS was slowly
forgotten about after the last of the protests were broken up.<span style="mso-spacerun: yes;"> </span>I think it was the lack of organization and
concrete demands, along with the shift in public image from one of Robin Hood
public crusaders to fringe protesting lazy free-loaders (which even those
in vehement support of the movement would not want to be associated with).<span style="mso-spacerun: yes;"> </span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/BRtc-k6dhgs?feature=player_embedded' frameborder='0'></iframe></div>
<span style="mso-spacerun: yes;"> </span><span style="font-size: xx-small;">Video Credit <a href="http://www.youtube.com/watch?v=BRtc-k6dhgs">YouTube</a> </span><br />
<br />
If we were to look at this from a purely PR perspective it was missing the A
and E from the <a href="http://www.nku.edu/~turney/prclass/readings/process_acronyms.html">RACE</a>
formula.<span style="mso-spacerun: yes;"> </span>The research and communication components
of the campaign were done very well.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"></span><span style="mso-spacerun: yes;"></span><span style="mso-spacerun: yes;"></span>There was so much valid information the OWS movement
did a wonderful job of spreading to people all over North America and beyond.<span style="mso-spacerun: yes;"> </span>It became very difficult for anyone to ignore
the astronomical socioeconomic gap between the elite and the rest (majority)
of the population.<span style="mso-spacerun: yes;"> </span>During the original
protests the public was inundated, via all major communication channels, with
the movement’s message.<span style="mso-spacerun: yes;"> </span><br />
<br />
Let’s look at action and evaluation.<br />
<br />
By bringing attention to the inequalities prevalent in capitalist societies
the OWS may have hoped their adversaries would freely change, but engaging your
adversaries is not often an effective PR strategy.<span style="mso-spacerun: yes;"> </span>There were no real demands or suggestions for
their supporters or neutrals.<span style="mso-spacerun: yes;"> </span>When the
current campaign stopped being effective the group didn’t do a complete
assessment and evaluation of what worked and what didn’t.<span style="mso-spacerun: yes;"> </span>And because of that they just continued on
with their failing approach.<span style="mso-spacerun: yes;"> </span>Although I
have complete adoration for the OWS’s message of equality, communication, love
and community I didn’t know what I could do to help make a difference, nor did
I see how camping out somewhere would bring about lasting change.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><br />
<br />
Ultimately, for a campaign to be successful you must employ the RACE
formula, and ensure you revisit it for the duration of your campaign because it
is cyclical.<span style="mso-spacerun: yes;"> </span>I believe to have the
movement continue there must be a shift from the original awareness campaign to
one of a call to action through specific demands/requests.<span style="mso-spacerun: yes;"> </span>They have already engaged their supporters
and persuaded neutrals to become proponents of the campaign.<span style="mso-spacerun: yes;"> </span>They now must regroup and reengage and tell
their audiences what to do–such as boycott products and services, change their
consumption habits (with specific examples), sign petitions, force their local
politicians into action, and debate.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><br />
<br />
When you see things the OWS movement was trying to prevent through their
protests occur, such as <a href="http://www.cnbc.com/id/100857802">doubling federal student
loan rates</a>, a new strategy must be implemented.<span style="mso-spacerun: yes;"> </span>Otherwise, the protests, arrests, and
awareness campaigns become nothing more than a wildly successful PR stunt of
the past.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><br />
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<br />
<div class="MsoNormal">
When most of us think of <a href="http://en.wikipedia.org/wiki/Persuasionl" target="_blank">persuasion</a> we think it’s somewhat
devious or manipulative, which it certainly can be if it’s used to make people
harm themselves (luckily, PR has a very clear code of <a href="http://ethicsinpr.wikispaces.com/Persuasion+and+ethics" target="_blank">ethics</a>), but it’s really a useful tool
to educate consumers and eliminate ignorant beliefs.<span style="mso-spacerun: yes;"> </span>Even studying PR I am not immune to external
influence and here are some of my experiences (public figure/brand, consumer
decision, and opinion) that have been shaped by the art of persuasion.<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<span style="mso-spacerun: yes;"></span></div>
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<div class="separator" style="clear: both; text-align: center;">
</div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIz7unEf4MoqneMYfX39Gcqnt1O35ejzL7mbnY98H_TWX123nIKsyH_bdtUV93eDaMoTTHex8M6jqbuyhLjyIWoVsRG23g3ao7eldQxDT0XCWz3U76IYbY53eJd-gs29HkSn_kI7vLbzI/s246/Logo_Oprah_Trans_090910.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="80" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIz7unEf4MoqneMYfX39Gcqnt1O35ejzL7mbnY98H_TWX123nIKsyH_bdtUV93eDaMoTTHex8M6jqbuyhLjyIWoVsRG23g3ao7eldQxDT0XCWz3U76IYbY53eJd-gs29HkSn_kI7vLbzI/s200/Logo_Oprah_Trans_090910.png" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image Credit <span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-CA; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><a href="http://www.oprah.com/index.html">Oprah.com</a></span></td></tr>
</tbody></table>
<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"></span><br />
As a child I distinctly remember sitting in my hallway watching my mother’s
taped Oprah shows, and I only watched because I was waiting to get to the
episode of <a href="http://www.nbc.com/days-of-our-lives/" target="_blank">"Days of our Lives"</a>.<span style="mso-spacerun: yes;"> </span>My opinion of <span style="font-family: "Trebuchet MS","sans-serif"; font-size: 10.0pt; mso-bidi-font-family: Arial;"><a href="http://www.oprah.com/index.html" target="_blank">Oprah</a></span> was always one of indifference
until I became news-literate and developed a new appreciation for her.<span style="mso-spacerun: yes;"> </span>For the last 20 years her message has been
complete and consistent.<span style="mso-spacerun: yes;"> </span>She has built
an empire through broadcasted messages of personal empowerment, invoked the support of
celebrities and other key influencers, and provided evidence it all works.<span style="mso-spacerun: yes;"> </span>Even when <a href="http://www.amazon.com/Oprah-A-Biography-Kitty-Kelley/dp/0307394875" target="_blank">Kitty Kelley</a> released an
unauthorized biography bashing Oprah, my opinion of her remained
unchanged.<span style="mso-spacerun: yes;"> </span>Her response with
acknowledgement, humor, and ultimately a ‘let’s move on’ attitude really
solidified my respect for her. If Oprah had not done such an amazing job of
developing her brand the biography could have caused some major damage.<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHP7mhVSq6_D9gr4pYnK3rs2rslcPVw3jLZ-Heq2dKvyPB13Y6w0mZFBKKOeisJFJmDMUj3lahqY9ZeWXBMAjH3e4ENLL3gSy79DQE0G27LO7-SI4uRv2VwbxAM5s73zu3vJdqq_qECJE/s400/ID-100146302.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHP7mhVSq6_D9gr4pYnK3rs2rslcPVw3jLZ-Heq2dKvyPB13Y6w0mZFBKKOeisJFJmDMUj3lahqY9ZeWXBMAjH3e4ENLL3gSy79DQE0G27LO7-SI4uRv2VwbxAM5s73zu3vJdqq_qECJE/s200/ID-100146302.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-CA; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Image Credit <a href="http://www.freedigitalphotos.net/">www.FreeDigitalPhotos.net</a></span></td></tr>
</tbody></table>
<div class="separator" style="clear: both; text-align: center;">
</div>
I was looking for a savings account that would provide a lot of freedom yet
security in a relatively unsure economy, all with minimal fees.<span style="mso-spacerun: yes;"> </span>There were so many options on the market,
both available publically and privately, and I was really torn on what would
work best for me. I am definitely not an expert on the issue so I went to sources
I respected like <a href="http://www.goldengirlfinance.com/">Golden
Girl Finance</a> and <a href="http://en.wikipedia.org/wiki/Gordon_Pape">Gordon
Pape</a> for their advice, and researched their suggested options.<span style="mso-spacerun: yes;"> </span>Their opinions on <a href="http://www.tfsa.gc.ca/">Tax Free Savings Accounts</a>
were solely responsible in my savings account decision.<span style="mso-spacerun: yes;"> </span><br />
<br />
<span style="mso-spacerun: yes;"> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivvTIJ0WLlaBY5eesf8A28XPByeM0Dzhuzt-3Y7IFE6V4PabQ58LTUMXclZrzhPXMn7xQYUJbOUFn9bAEoMQeNM2EzZDjqcZYtEmzyaqB4hKe9f8wqc2seZDqlNlAfP4ysWFNBEZirS-0/s400/ID-1006990.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivvTIJ0WLlaBY5eesf8A28XPByeM0Dzhuzt-3Y7IFE6V4PabQ58LTUMXclZrzhPXMn7xQYUJbOUFn9bAEoMQeNM2EzZDjqcZYtEmzyaqB4hKe9f8wqc2seZDqlNlAfP4ysWFNBEZirS-0/s200/ID-1006990.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-CA; mso-ascii-theme-font: minor-latin; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Image Credit <a href="http://www.freedigitalphotos.net/">www.FreeDigitalPhotos.net</a></span></td></tr>
</tbody></table>
</span><br />
If you had asked my opinion on <a href="http://en.wikipedia.org/wiki/Genetically_modified_food">genetically
modified organisms</a> (GMOs) a few years ago you would have received an earful
from me.<span style="mso-spacerun: yes;"> </span>A very good friend of mine
started working for a company that is considered an industry leader within the province
and during a friendly debate (albeit a heated one) provided a convincing
argument with some irrefutable proof of its benefits. Her word and argument
alone weren’t enough to sway me because I thought she was likely very biased,
but it was enough for me to want to look into it further.<span style="mso-spacerun: yes;"> </span>Now if you were to ask me about GMOs you
would get a different earful.<br />
<br />
The majority of what you read online, watch on TV, or hear on the radio is deliberately
presented to you in an attempt to form your personal views and
opinions. Even seemingly unbiased items have seeds of persuasion embedded
in them. There are a myriad of sides to every person, product, brand, or issue. You don't need to be a pro to know when someone is trying to persuade you, or to try to persuade someone else. Questioning what you are told or read with thorough research
will ensure you're always correctly informed, and will also help you inform (and likely persuade) those around you. <br />
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<![endif]-->Jennifer Botincanhttp://www.blogger.com/profile/15267486033043779610noreply@blogger.com0tag:blogger.com,1999:blog-8140538691664910425.post-53389758773101448832012-12-03T14:55:00.000-08:002013-04-26T22:39:33.241-07:00Art you Glad you Finished the Final Project?<br />
When we were given the scenarios for our final project I had no hesitation choosing the one regarding art. The art and culture scene in Winnipeg is unmatched in cities of our size and is something we should all be very proud of. We have such a vibrant and creative city! My strategic PR Plan, <a href="http://www.scribd.com/doc/115378003?secret_password=13tsmuwyjw6d9jvct7r7">Winnipeg Art Tour</a>, outlines what I would do if I were retained by a coalition of three galleries to increase business and bring in new customers. I have included some of the below links as references in the plan, but want to highlight that there are some great resources out there to discover more about our rich and diverse art culture! <br />
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<a href="http://www.tourismwinnipeg.com/things-to-do">Tourism Winnipeg</a> <br />
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<a href="http://www.exchangedistrict.org/">The Exchange District</a> <br />
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<a href="http://wag.ca/">WAG</a> (The WAG is celebrating its 100th year!)<br />
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<a href="http://www.winnipegkiosk.ca/museum1a.html">Winnipeg Kiosk</a> <br />
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<a href="http://www.gov.mb.ca/chc/artsbranch/services.html">Government of Manitoba Arts Branch</a><br />
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Now, back to business. <br />
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The last twelve weeks have served as an exceptional learning juncture, and I am very grateful for all of the effort our instructor and my peers have put into this class to make it one of the best I have taken. This class forced me out of my comfort zone, and has lead me to discover some new passions. I will be forever grateful and now feel that I have a solid foundation on which to build a future in PR. <br />
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Au revoir, Fundamentals of Public Relations I!<br />
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<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.blogger.com/href" http:="http:" www.freedigitalphotos.net="www.freedigitalphotos.net">www.freedigitalphotos.net</a></td></tr>
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<br />Jennifer Botincanhttp://www.blogger.com/profile/15267486033043779610noreply@blogger.com0tag:blogger.com,1999:blog-8140538691664910425.post-37291511751574084532012-11-18T20:39:00.000-08:002012-11-19T12:59:05.013-08:00Penny for my thoughts?Comment #4<br />
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The article I commented on can be found <a href="http://www.prdaily.com/Main/Articles/13189.aspx">here</a>.</div>
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We now have the means to discover the validity behind everything we are told.<span style="mso-spacerun: yes;"> </span>Social media makes businesses and people accountable for their actions.<span style="mso-spacerun: yes;"> </span>Same token, this makes the PR professional accountable.<span style="mso-spacerun: yes;"> </span>The reason why transparency and the image are important to the younger generation is that those things are of fundamental importance to our publics.<span style="mso-spacerun: yes;"> </span>Standardized measurement tools are important because we work to create relationships and deliver messages via mediums where quantity, anonymity, and popularity (trends with a shelf-life) reign supreme.<span style="mso-spacerun: yes;"> </span></div>
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You hit the nail on the head when you talked about the need for senior professionals to share their knowledge and expertise with young practitioners.<span style="mso-spacerun: yes;"> </span>Mentorship is essential to help focus us so we don’t waste time and energy trying to recreate the wheel.<span style="mso-spacerun: yes;"> </span>Changing priorities and focus require us to be adaptable, otherwise we get left behind.<span style="mso-spacerun: yes;"> </span>Luckily if any profession is adept to change, it is PR.<span style="mso-spacerun: yes;"> </span></div>
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This study isn’t surprising at all; we define ourselves through our environment and experiences.<span style="mso-spacerun: yes;"> </span>There is always a divide between generations – even as a relatively young Generation Y member I am not immune, as so crudely exemplified <a href="http://www.youtube.com/watch?v=9ysyZF-DZFY&feature=player_embedded%E2%80%9D">in this satirical video</a>.<span style="mso-spacerun: yes;"> </span>We need to stop fixating on differences and work together to create relevant communication strategies that transcend those gaps to shape the future of PR.</div>
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Comment #3<br />
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The article I commented on can be found <a href="http://www.ragan.com/Main/Articles/45648.aspx">here</a>.<br />
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"I wholeheartedly agree that everything you post online becomes a reflection of yourself, nothing you post is private or can be taken back, and safety should always be paramount. The rest of the items on this list I don’t agree with. Thinking about this<a href="http://thinkexist.com/quotation/shared_joy_is_a_double_joy-shared_sorrow_is_half/176839.html"> Swedish proverb</a> may provide some perspective as to why people post the items you find annoying. <br />
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What would you do if someone in your office were acting in a manner you did not like? If it weren’t worth mentioning you wouldn’t and would change your behaviour, to likely avoid him/her. If you were the only offensive person in your office it would be really unrealistic and selfish to expect everyone else to conform to your behaviour. Much is the same here. If you find nothing else, there is one thing all these posts are good for - what better way to discern whether you have much in common with an old friend/acquaintance/classmate and promptly delete them if you feel you don’t. Even if you do not want to go to the extreme and delete friends, there are myriad of other mechanisms you can employ to ensure you only have posts that you find interesting in your newsfeed. <br />
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When you comment publicly about your dislike for these posts you now become an offender of the very actions you’re condemning. The parents and happy couples are just being positive about it, and regardless if it’s actually how you feel, you look bitter. <br />
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Much like Jennifer Elliot’s comment, I am personally way more put off by reading someone’s impending divorce unfold, unintelligent bantering with people, obnoxious opinion pushing/ignorance, chain letter(esque) items, and grammatically incorrect memes than anything on this list." <br />
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<span style="font-family: inherit;"><span style="font-size: small;"><span style="letter-spacing: -0.75pt;">Comment # 2</span></span></span><br />
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<span style="font-family: inherit;"><span style="font-size: small;"><span style="letter-spacing: -0.75pt;">The link to the article I replied to can be found <span style="font-family: inherit;"><span style="font-size: small;"><span style="letter-spacing: -0.75pt;"><a href="http://www.prdaily.com/Main/Articles/12943.aspx">here</a>.</span></span></span></span></span></span><br />
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I was on a Facebook page and there was a company representative responding to wall posts requesting the user send a private message for an answer. On more than one occasion the user mentioned he/she had previously and never received a response. Seeing this reminded me of being on hold and having that lovely monotone recording say, “Your call is important to us, please stay on the line…” You look like you’re either feigning interest, or you’re just insincere.</div>
It's completely understandable that companies get inundated with messages/mail asking the same questions, making the same comments/complaints, or just saying fluff. It's impossible to respond to everything so that's what a company's "About" section, FAQs, and links are for. You can also reply to the fluff ones much like <a href="http://www.bodyform.co.uk/">Bodyform </a>did – what a brilliant way to engage your audience, but I digress.<br />
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It’s important for companies to realize if they’re going to promote their brand on social media they can't pick and choose aspects of it to suit them. Much like prior posters have lamented in their comments; companies are missing a solid opportunity to improve their brand, garner interest in products, and potentially get their next big idea.<span style="font-family: inherit;">"</span><br />
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<span style="font-family: inherit;"><span style="font-size: small;"><span style="letter-spacing: -0.75pt;">Comment #1<br /><br />The link to the article I replied to can be found <a href="http://www.pr-squared.com/index.php/2012/09/doctrine-for-the-public-relations-professional-remains-unchanged#">here</a><br /><br />"I have just started learning about PR and it’s refreshing to read about philosophies from almost 100 years ago that are still completely relevant today. Having studied a lot of outdated and incomplete theories (both important in its own right) - it’s something to behold seeing a theory transcend that realm and become practical application. Sadly, that does not happen very often.</span></span></span><br />
<span style="font-family: inherit;"><span style="font-size: small;"><br /><span style="letter-spacing: -0.75pt;">I believe it was Bernays's amalgamation of ideas/theories from various disciplines that allow his philosophy to pass the test of time. The way you do business evolves as markets and technology do, but the premise of the PR professional remains constant. Completely agree with <cite><a href="http://www.justnes.wordpress.com/">Nesima</a></cite> - Berneys’s definition leaves no room for ambiguity. </span></span></span> <br />
<span style="font-family: inherit;"><span style="font-size: small;"><br /><span style="letter-spacing: -0.75pt;">It is very unfortunate that to this day many associate negative connotations to the profession because of campaigns run almost 100 years ago. Creating the shift in perception is made more difficult by the ‘background’ functions of the profession, along with the difficulty in (I believe) <a href="http://prdefinition.prsa.org/index.php/2012/03/01/new-definition-of-public-relations/">defining</a> it. </span></span></span> <br />
<span style="font-family: inherit;"><span style="font-size: small;"><span style="letter-spacing: -0.75pt;">Thank you for sharing this article, it has opened my eyes a bit more to the profession."</span></span></span><br />
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<br />Jennifer Botincanhttp://www.blogger.com/profile/15267486033043779610noreply@blogger.com0tag:blogger.com,1999:blog-8140538691664910425.post-89698797589198988912012-11-18T11:27:00.002-08:002012-11-19T13:13:44.862-08:00Hit right on Target with tactics<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
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<span style="font-family: inherit;"><span style="font-size: small;">Target is coming to Canada! I have been waiting with bated breath for the day to come in 2013 when stores will open here in Winnipeg. The brand is synonymous with quality at a great price, and their focus is on everyday people. Whether you’re a family of five, a student, or somewhere in between there is something in a Target store that will appeal to you. The difference between Target and other discount retailers is there is absolutely no compromise on quality just because you pay low prices. Everyone wants more for less, and Target delivers. </span></span></div>
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<span style="font-family: inherit;"><span style="font-size: small;">The most spectacular thing about Target, in my opinion, is that it brings typically unattainable (or impracticable) high fashion within grasp. Target makes it possible to deck the whole family out in designer duds without breaking the bank. They have <a href="http://www.target.com/c/target-neiman-marcus-collection/-/N-5ouwb">collaborations with high-end retailers</a> along with features from various designers (like <a href="http://www.prabalgurung.com/">Prabal Gurung</a>). The amalgamation of high-end and discount price is what differentiates the brand from its competitors. Wearing designer clothing congers up feelings of exclusivity and luxury, and saving money brings personal satisfaction. </span></span></div>
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<span style="font-family: inherit;"><span style="font-size: small;">Most Canadians, especially the ones the brand focuses on, are familiar with the company and likely shop at the retailer while in the United States. There is little added value in creating a PR campaign to let consumers know about a brand they’re familiar with, but a staged event would receive wide public and media attention. The most notable stunt Target has employed would be <a href="http://www.adverblog.com/2012/06/08/how-target-took-over-fashion-week-with-a-25ft-puppet/">Marina</a>. Employing such stunts all over Canada would be exorbitant but fashion shows, staged in the cities where Target is opening, showcasing the items designed exclusively for the company would garner a lot of attention and pique public interest. Displaying items for women, men, and children will illustrate inclusivity and influence shopping decision makers to make Target their ‘go-to’ discount retailer. </span></span></div>
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<span style="font-family: inherit;"><span style="font-size: small;">Coupling the stunts with a social media campaign, aimed at consumers in cities that will have a Target opening in the future, will allow people to engage with the brand without participating in an event. The media attention received from the campaign will have a residual effect, paving the way for the retailer to expand within the country without having to expend large future resources.</span></span></div>
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<span style="font-family: inherit;"><span style="font-size: small;"> There is a reason that designers associate themselves with the brand and soon Canadians will get chance to see why first-hand, without having to worry about duty-free limits. </span></span></div>
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Jennifer Botincanhttp://www.blogger.com/profile/15267486033043779610noreply@blogger.com0tag:blogger.com,1999:blog-8140538691664910425.post-52941710236291198272012-11-04T22:18:00.001-08:002012-11-19T13:13:15.933-08:00Pot, I would like you to meet Kettle.<br />
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-CA;">I wish it were not the case, but nothing quite makes me as anxious as not having access to the internet. <span style="mso-spacerun: yes;"> </span>Beyond research (Google) and entertainment, I namely use the internet to connect via social media (Facebook). <span style="mso-spacerun: yes;"> </span>I know that every piece of information I place online no longer becomes my own, nor can I ever take it back so I am pretty cognisant of what I post.<span style="mso-spacerun: yes;"> </span>I do find it quite disconcerting that after doing a few searches or checking out a few pages most of the advertisements are related to whatever it was I was just looking at (or what I look at most often). <span style="mso-spacerun: yes;"> </span>Nothing really drives home </span>the <span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">aphorism, 'If you are not paying for it, you're not the customer; you're the product being sold' </span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-CA;">quite like it.<span style="mso-spacerun: yes;"> </span>Admittedly, I do not read the fine print when I check the box accepting all of the new terms and conditions for usi</span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-CA;">ng a site partially because I want to continue to use the internet in my semi-ignorant state.<span style="mso-spacerun: yes;"> </span>This is a conscious choice, plus, some days I do really want to know which 8 foods can banish belly fat…</span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-CA;">This brings me to discuss a particular PR campaign that not only failed miserably, but was quite reminiscent of a grade school politics with the two aforementioned companies.<span style="mso-spacerun: yes;"> </span>In May 2011 it was </span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-CA;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-CA;"> </span></span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-CA;"><a href="http://www.forbes.com/sites/kashmirhill/2011/05/12/facebook-admits-being-behind-smear-campaign-against-google">discovered</a> that Facebook was behind hiring a prominent PR firm to secretly wage a smear campaign against Google.<span style="mso-spacerun: yes;"> </span>The focus of the campaign was to highlight the collection of personal information for Google Social Circles (no longer in existence) by infringing on the privacy rights of consumers. <span style="mso-spacerun: yes;"> </span>Here are some of the <a href="http://pastebin.com/zaeTeJeJ">email exchanges</a>. <span style="mso-spacerun: yes;"> </span>Privacy concerns are a hot topic with publics, so why did this campaign fail?<span style="mso-spacerun: yes;"> </span></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-CA;">If you Google (ha ha) <a href="http://www.google.ca/#hl=en&sclient=psy-ab&q=google+privacy+violations&oq=google+privacy+violations&gs_l=hp.3..0j0i5i30j0i8i30l2.145573.151766.1.152077.25.21.0.4.4.2.286.3508.0j15j6.21.0.les%3B..0.0...1c.1.TEMhCFd7jp8&pbx=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.&fp=3fa5af1225d8f3fd&bpcl=37189454&biw=1252&bih=585%E2%80%9D">“Google privacy violations”</a> it’s quite obvious that the company has a slight reoccurring problem in the department.<span style="mso-spacerun: yes;"> Facebook has the same issues respecting privacy of users, and that's where the irony of this whole campaign comes in (to be kind we won't discuss this being an issue). </span>If you read the email exchanges you can see that Facebook had a ton of valid information, but the way they went about ‘exposing the truth’ was haphazard.<span style="mso-spacerun: yes;"> Key issues with the campaign were that t</span>he feature had been in used for a few years but was being presented as new, t<span style="mso-spacerun: yes;"></span>he audience was inappropriate, and the medium strategy was not well thought-out.<span style="mso-spacerun: yes;"> </span>The publics focused on were probably familiar with the feature in question.<span style="mso-spacerun: yes;"> </span>They were also very informed and inquisitive, without doubt going to question the source before passing it on. In the end the PR campaign did nothing but make the PR firm and their client look bad.</span><br />
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-CA;">All of these blunders could have been prevented with more research, and planning. It's really easy to get caught up in the action parts of a campaign when you know what you want your end state to be. Publics are sophisticated, and much like they do not appreciate <a href="http://www.ragan.com/PublicRelations/Articles/Newsjacking_When_is_it_appropriate_45757.aspx">‘newsjacking’</a> after a disaster, they do not appreciate a company trying to undermine them under the guise their best interest is in mind.<span style="mso-spacerun: yes;"> </span>If you have a great product, or a valid piece of information that obviously could be beneficial to your publics don't ruin it with a poorly-planned PR campaign!</span></div>
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<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.freedigitalphotos.net/">www.freedigitalphotos.net</a></td></tr>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-CA;"><span style="mso-spacerun: yes;"></span></span>Jennifer Botincanhttp://www.blogger.com/profile/15267486033043779610noreply@blogger.com0tag:blogger.com,1999:blog-8140538691664910425.post-33690747590640104172012-10-21T23:05:00.001-07:002012-11-19T13:12:37.217-08:00The recipe calls for 3 cups reputation, ¼ cup engagement, and a dash of edginess…<br />
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<tr><td class="tr-caption" style="text-align: center;">Image credit <a href="http://www.freedigitalphotos.net/">freedigitalphotos.net</a></td></tr>
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<span style="font-family: inherit;"><span style="font-size: small;">Although researchers at <a href="http://www.ucl.ac.uk/news/news-articles/1210/121004-serendipity-more-than-a-happy-accident">The University College London</a> are claiming that ‘happy accidents’ a.k.a. <a href="http://en.wikipedia.org/wiki/Serendipity">serendipity moments </a>are no accident, it does not mean you can rely on them to make your PR campaign an effective one. There is definitely some great timing required which you can chalk up to luck, but unless you have a well-researched and planned out campaign all of the luck in the world isn’t going to help you. With the added pressures of budget and time restraints a PR pro cannot afford anything other than getting their campaign right the first time.</span></span></div>
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<span style="font-family: inherit;"><span style="font-size: small;">Luckily there are a multitude of methods you can employ, which are completely customizable, to get you the most salient data for your campaign. If you are trying to examine a particular issue, or discover something then you may want to employ <a href="http://www.tutor2u.net/business/gcse/marketing_research_primary.htm">primary research methods</a> such as surveys, interviews, polls, and focus groups. These are usually quite expensive, and if sample size, question format, or quantifying subjective ideas so they can be measured is not done correctly you will not get accurate results. Most of us use secondary research in our daily lives when we look at existing data and information, and using it for a PR campaign is just as effective. These campaigns cost much less, trends are apparent, you get extensive information in large areas, and data is easily measured. </span></span></div>
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<span style="font-family: inherit;"><span style="font-size: small;">Regardless of which method you choose you will be conducting research for the same reason. You want to know who you publics are, how they feel, what’s important to them, thereby where you should focus the most time, money, and energy. The formative research is the difficult part, but it is going to ensure you are running your campaign effectively and efficiently. Without completing the formative research you run the risk of missing your target audience, sending them the wrong message, sending them extraneous and irrelevant information (zero value added at a high cost), and having your product/brand ignored. When you put the effort into doing the appropriate research and correctly interpret your results this translates into the most tangible measure – dollars and market share. Your social media presence and popularity can be measured by <a href="http://www.prdaily.com/Main/Articles/10_mostly_free_social_media_tools_you_cant_live_wi_12897.aspx">social media measurement tools</a>, a positive reputation and customer loyalty will endure long after your campaign has ended. Once your campaign has been completed you will do some evaluative research, which is especially important if your campaign is not as successful as anticipated. This will provide you with invaluable secondary research for any future campaigns, and a great opportunity to learn from your mistakes. </span></span></div>
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<span style="font-family: inherit;"><span style="font-size: small;">There is no measurable combination of qualities that will determine how your PR campaign will turn out. What from outward appearances seems to be completely subjective – perceptions, opinions, ideas, and beliefs can be quantified. This is done through (proper) research. You only make the sophistication of the extrapolation, interpretation, and translation of that data look like luck because you were so prepared. </span></span></div>
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<br />Jennifer Botincanhttp://www.blogger.com/profile/15267486033043779610noreply@blogger.com0tag:blogger.com,1999:blog-8140538691664910425.post-23682559143567641092012-10-15T14:32:00.000-07:002012-11-19T13:11:09.068-08:00Interview with Shelly Smith-Hines<br />
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<tr><td class="tr-caption" style="text-align: center;">Image Courtesy of <a href="http://www.freedigitalphotos.net/">freedigitalphotos.net</a> </td></tr>
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Her name is Shelly Smith-Hines (<a href="http://www.linkedin.com/in/shellysmithhines">LinkedIn</a>), and she has over 15 years of experience with event planning, fundraising, sponsorship, marketing, proposals, presentations, promotions, and everything in between in both the non-profit and for-profit world. She is currently the Manager of Marketing and Promotions for <a href="http://www.bellmedia.ca/">Bell Media Radio Winnipeg</a> and a member of the Certified Meeting Professional <a href="http://www.conventionindustry.org/CMP/CMPProgram.aspx/">(CMP)</a> and Canadian Marketing Association <a href="http://www.the-cma.org/">(CMA) </a>professional organizations. She received her Bachelor of Arts in Geography and History from the <a href="http://umanitoba.ca/">University of Manitoba</a>, but has obtained a lot of her myriad of experience through life-lessons. Read on to discover her PR journey.<span style="font-size: small;"><b> </b></span><br />
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<span style="font-size: small;"><b>Did your education prepare you for working in the industry?</b></span></h2>
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I was going to be a teacher, but the more time I spent thinking about what the day to day job would be it didn’t appeal to me. I finished university but got quite sick just before the end of my last year, and had to go home close to 9 months. I am from a small town in North Western Ontario and everyone is connected. I ended up working at a child development centre for the wife of one of the university teachers that my family was close to. I worked with her planning meetings and marketing for different programs. I learned a lot through trial and error from the school of hard knocks and that’s what set me on my path. I learned a lot at university, mostly about life, but not a lot about what I would end up doing. There is a lot to be said for education and the formal end of things, but there is so much more to be said for the connections and networking. The formal education is so much more important now than it was then [when she started], because it will open the door, but the ability to network and connect with people is huge.<br />
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<span style="font-size: small;">How did you get to where you are today?</span></h2>
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My first real big break was doing a lot of the event planning and marketing for the Folk Arts Council of Winnipeg, which is<a href="http://www.folklorama.ca/"> Folklorama </a>, and I did that for 5 years. That was a huge engagement opportunity that was a ton of fun. You get to meet people from every culture in the city, and because it’s a festival and everyone is having fun you make some great connections – many that I still keep in contact with to this day, and will keep in touch with for the rest of my life.<br />
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From there I went to the <a href="http://www.goodbear.mb.ca/">Children’s Hospital Foundation of Manitoba</a> for 6 years doing the community events and the Teddy Bears’ Picnic planning, which to this day, is one of the most rewarding jobs I have ever had. If there were more growth opportunity there for my career I would have stayed, without question.<br />
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I did a few contracts after leaving the Children’s Hospital Foundation which worked well for certain aspects of my life, but did not provide the flexibility I was looking for long-term.<br />
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After that, I went to work with <a href="http://www.mssociety.ca/">The MS Society of Canada</a>, which I did for five years, and loved it. It is a great organization - they are one of the most innovative non-profits going, there was a lot of collaboration across the country which I got involved with. I was on the National Sponsorship Team, did a lot of presentations and training at different conferences and I really enjoyed it.<br />
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Then this opportunity came along, and it was unlike anything I had ever done. I had also received an offer with a non-profit at the same time. I thought to myself, “I want to diversify my portfolio.” I had a few friends that worked in the industry and spoke with one that worked in a similar position with a different radio group. He said, “You will never be bored!” which I think translates to ‘you will never stop working!’ [laughs] I love it – there is never a dull moment and I feel lucky to be here. Our local leader is innovative and he has done every position within the building. I cannot say enough about his ability to lead and nurture our growth.<br />
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<span style="font-size: small;">Tell me about a project that you worked on that you are especially proud of.</span></h2>
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With the MS Society I changed the way that we did sponsorship, and ended up getting us hundreds of thousands more [dollars] than we would have had without the change. I am probably most proud of that. I spoke at conferences and wrote a few articles that went along with that, and it is still a model they continue to use. It was by no means a model that I developed, but it was something that I had learned through a few very intelligent people that are still engaged in what I do today.<br />
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<span style="font-size: small;">What has surprised you the most in working with PR/Promotions?</span></h2>
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What is most surprising is the rate at which things are changing. Unless you have the flexibility and ability to move with the times, there is much that changes so quickly, you can fall behind really fast. <span style="font-size: small;"> </span><br />
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<span style="font-size: small;">How important is writing in your career?</span></h2>
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It is about to become more important. We write proposals for clients that are value-added to any sales campaign going out. What we have done in the past has been far too clinical, and we’re about to shift the focus to detailing the benefit to our client. During my life in non-profit all of my sponsorship packages had at least a page and a half of information about the client and what I had learned from talking with them. During our discussions they told me their needs and desires, I came back to them with what we had to offer. Great writing comes from great listening. You don’t have to be the most eloquent writer, but if you can prove to someone that you have understood and actually heard them, how can they say no to your proposal?<br />
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<span style="font-size: small;">Do you believe that Social Media has changed how you do things?</span></h2>
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Yes, it has on several fronts. There is so much more that you have to be aware of, even on your personal accounts. There really is no such thing as a personal page anymore – if you list your company, connect with partners, sponsors, or anyone you have business connections with it is no longer a personal page. Anything and everything you say is reflected on yourself and the company and I am continually conscious of that. Once you say something it’s out there and cannot be undone, every word you put out there and every picture you post is forever. The announcers do a lot of the blogging and posting, so we remind them to be cognisant of that. There are also great positives to it as well – it provides a great opportunity to engage a large group of people. The beauty and objective of any post is that it can get picked up virally. The number of people that have ‘Liked’ a page isn’t really important, so many people focus on that, and it’s great but unless that information is passed on it hasn’t made a connection with anyone. Any post that you put out needs to be thoughtful, but there still needs to be some ‘organic flow’ to it. I am not a fan of the expression, but it cannot appear to be scripted or insincere. If you want to see a great example of that check out the <a href="https://twitter.com/LAKings">@LAKings<i></i></a> during the 2011 playoffs. There were real comments from real guys about what was happening and they did a great job.<br />
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<span style="font-size: small;">Describe a typical work week.</span></h2>
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It’s not a Monday to Friday 9 – 5 job; it’s a Monday to Sunday whenever-the-phone-goes-off kind of a job. There are days that are 18+ hours, but there are days in the summer that you get the opportunity to take off on a beautiful afternoon and enjoy the weather.<br />
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Radio is unique - it is a lot different than many other mediums and you can change things on a dime. If someone calls me today to let me know they need something changed, it gets changed.<br />
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I have a team of two other people that I work with, along with our part-time folks. I could not do this job without my Coordinator Amy Houston and Assistant Travis Mitchell – we’re a comprehensive team and everyone works closely together. We are appropriately positioned in the building in the middle because we have a huge balancing act between the programming end of things and the sales end of things. How do you make the clients and advertisers happy, that are bringing in dollars, and still not compromise the content that is put on the air for the listeners. It’s an interesting little juggling act.<br />
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If I had to give a ‘typical’ explanation of the week:<br />
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Mondays are a follow-up from the weekend and prep for the rest of the week. Tuesdays we have our promotional meeting to discuss how we will execute any promotional campaign that comes in. The team splits up the work discussed during the promotional meeting for the week. Following the promo meeting I will typically have a 3 hour teleconference with the Bell Media Review Panel. So any logo or usage of corporate images or branding has to be reviewed by this panel. Wednesday we try to make sure we have all of the scripting, which is called ‘liners’, prizing, and report guides put together. Travis will work on making sure that all the proposals we have that will include a liner are provided to the announcers so they can review them the following week. Thursday we are trying to wrap up any proposals that we have promised for the week. Friday we review of where we’re at, and what is going on during the weekend.<br />
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You can have a perfectly laid out plan for the day with a checklist and by the end of the day worked your tail off and not checked off one single item. We impact so many different people within so many different departments, your day can get hijacked at any moment, and you need to be able to flow with that.<br />
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<span style="font-size: small;">What do you wish you had known before starting your career?</span></h2>
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The differences from a non-profit and for-profit company on the money side end of things. So I would not have had to learn that one the hard way. It would be nice to have a crystal ball to see how things are going to morph and change, and how quickly. That being said, I wouldn’t be here if I didn`t enjoy it.<br />
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<span style="font-size: small;"><span style="background-color: white;">What are three tips you would offer to someone just starting out in the industry?</span></span></h2>
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1. Make Connections! Especially if you are a student, so many of us are so willing to talk to people. Take advantage of student rates for membership to professional organizations. There are a lot of social media groups on LinkedIn I would connect to. Don’t use it like Facebook and add people indiscriminately, but never decline a LinkedIn invitation because there is a reason that person wants to connect to you and you just do not know it yet.<br />
<br />
2. When you look at moving into the industry, go and interview people. Don’t be afraid to do this, even if it is not for a class project. The more you can do that the better. When I was starting out my mentor told me to do this. There may not be any positions open at a company, but you’ll get an in-depth look at so many different opportunities. Ask for 15 minutes of a manager’s time to interview them, and respect that time.<br />
<br />
3. Talk to headhunters so they have your information on hand. You never know what opportunities may spring up.<br />
<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhixVn5uhtmOiZTMROZYAA8JcrtaegqSX5um644QPLrzytljEtkWCBaEgZ4_d5adCMqDj95uObIqMlUF4mvkq3T5P7XKojWgDgB6f0WYnVrhkn1QGUUPdB_Up9Qewkcy7y_6v0asrA6icQ/s1600/photo.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="237" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhixVn5uhtmOiZTMROZYAA8JcrtaegqSX5um644QPLrzytljEtkWCBaEgZ4_d5adCMqDj95uObIqMlUF4mvkq3T5P7XKojWgDgB6f0WYnVrhkn1QGUUPdB_Up9Qewkcy7y_6v0asrA6icQ/s320/photo.JPG" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The brands Shelly Smith-Hines represents<br />
<div style="text-align: left;">
<br /></div>
</td></tr>
</tbody></table>
I really cannot thank Shelly enough for taking the time out of her very busy schedule to speak with me and give me a snapshot of her professional world. As I had mentioned in my first blog post - this industry is wrought with hard work, but the rewards are endless. Speaking with Shelly has done a lot to inspire and encourage me and I feel a deep inner excitement to see where this road will take me. It has always appealed to the part of me that requires a fast-paced, dynamic, and challenging work environment. She has also reiterated something we have heard <a href="http://practice-pr.blogspot.ca/">Samantha Lapedus</a> discuss in class - this industry is a group of personality traits and the instincts needed are learned. Jennifer Botincanhttp://www.blogger.com/profile/15267486033043779610noreply@blogger.com0tag:blogger.com,1999:blog-8140538691664910425.post-78323406796408901712012-09-23T14:08:00.002-07:002013-04-26T22:32:22.303-07:00"But I don't need to try it, I already know I don't like it."<!--[if gte mso 9]><xml>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">I finally
ate relish for the first time about two years ago. I was convinced,
until that point, that I knew everything there was to know about relish and I
just wasn't going to like it. That sounds ridiculous, and it really
is. Regardless of the ability to exercise
logic and apply our knowledge, even the most open-minded and aware of us can
have some pretty ignorant perceptions. </span></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">If you
asked me what I thought about PR before I learned a little about it I would
have told you it was Samantha Jones with a splash of propaganda-chucking spin
doctor. </span></span><br />
<br />
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Although I was secretly <i>hoping</i>
that PR was exactly how Samantha from <a href="http://www.imdb.com/title/tt0159206/">Sex
and the City</a> portrayed
it, I thought better of it. The show makes PR seem quite glamourous and
fun, all without having to exert a ton of effort. From what I have learned so far PR is
anything but easy – it’s constantly watching, reading, and thinking a few steps
ahead of the curve to stay relevant. At
times doing some serious damage control, and influencing to ensure publics have
the best possible opinion of the client you represent. It takes a long time to make all of your
careful planning, researching, and deliberate communication appear effortless
to the outside world.</span></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">It really
surprised me that PR had such a grand scope, and how far a reach a PR
professional can really have. You have to be a pretty well-oiled machine
with a vast skill-set to be successful.
The opportunities you have are borne from the seeds you’ve planted, but
are nothing without some great timing and the ability to know when to strike
(or discard). </span></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: normal;">
<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Part of
what has piqued my interest the most about PR is how dynamic and creative it
is. It appears to provide the ability to practically apply my love for the acquisition
of knowledge, and proclivity to research to find the most appropriate solution
to a problem. The sophistication behind
determining how your publics feel and then influencing a change in their
opinion is especially fascinating. I still
have a really broad perception of what PR is, and cannot wait to learn more
about the constituent parts. </span></span></div>
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<span style="font-size: small;"><span style="font-family: "Trebuchet MS",sans-serif;">Even if we believe we do not need to, it’s important to reevaluate
our perceptions to ensure they’re still relevant from time to time. The enlightenment of your hamburger
experience is probably going to be the smallest benefit. </span></span></div>
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<![endif]-->Jennifer Botincanhttp://www.blogger.com/profile/15267486033043779610noreply@blogger.com1